Onboarding isn’t a metric, it’s an outcome. Onboarding means ensuring as many users as possible become successful ones. This book outlines time-tested thinking that will help your company do exactly that.

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My name is John Eye and I’m obssessed with ebooks, loves to procrastinate, a bookworm and one that loves to share with the world what free ebooks have to offer.

Onboarding isn’t a metric, it’s an outcome. Onboarding means ensuring as many users as possible become successful ones. This book outlines time-tested thinking that will help your company do exactly that.

Download our eBook and learn about the psychological principles that keep Snapchat’s community going, and how this affects your marketing strategy.

This e-book is a compilation of most recommended articles of Medium written in 2015. Although this compilation is few years behind, the content is still relevant and essential even for today’s standards.