This book is based on a series of conversations Hiten Shah & Steli Efti had about growing B2B startups from zero to thousands of paying customers. They’ve both done this repeatedly, with different companies, and they’ve started to see patterns emerge.
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Startup fundraising is not easy. Maintaining your enthusiasm and passion for the seed of an idea while you rebound from one investor to the next is exhausting. It is a process that’s killed hundreds of startups.
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Onboarding isn’t a metric, it’s an outcome. Onboarding means ensuring as many users as possible become successful ones. This book outlines time-tested thinking that will help your company do exactly that.
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Download our eBook and learn about the psychological principles that keep Snapchat’s community going, and how this affects your marketing strategy.
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This e-book is a compilation of most recommended articles of Medium written in 2015. Although this compilation is few years behind, the content is still relevant and essential even for today’s standards.
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