An improperly optimized website is like a ‘Hanks Local Hardware Store’ trying to survive next to and in the shadow of a Walmart. No one will see them. It doesn’t matter that they offer superior service and products.
Your website has the same plight. If it’s not properly optimized, you will forever be lost in the shadow of the bigger sites who know how to optimize the crap out of their sites.
Search Engine Optimization (SEO) is the art, or science depending on who you talk to, or optimizing your site to be found in search engines when people go and search for terms, or ‘keywords’, related to your site. The more optimized your site is for in comparison to the keywords they are searching for, the higher you will rank in the search engine results. The higher your rankings, the more natural traffic to your site you can expect from places like Google and Bing.
Knowing how to optimize your site is not rocket science and it’s important to understand at least the basics of SEO. In this EBook You’ll learn the basics and importance of SEO. This information is invaluable to any website or business owner.
Understanding SEO
by Voldis Korns (PDF) – 21 pages
