The Sales Hiring Playbook

The Sales Hiring Playbook

In 2011, we started a ‘Sales As A Service’ business called ElasticSales. The vision for Elastic was to build a massive sales infrastructure and empower startups and companies around the world to tap into that infrastructure in order to scale their sales...
The Science of Habit-Forming Products

The Science of Habit-Forming Products

I’ve always wondered: why do some products stick while others don’t? Is it possible that we can learn how habit-forming products work through…science? As it turns out, yes! Science does have something to say about habit formation. In fact, recent...
Learning To Launch: Stop Failing. Start Launching

Learning To Launch: Stop Failing. Start Launching

Before we start we want to clarify exactly what this book is, and who it’s for. This book isn’t for everyone.This book IS for those who want to get better at taking an idea from concept to launch. Those who have never launched but desperately want to do...
From 0 to 1,000 Customers & Beyond

From 0 to 1,000 Customers & Beyond

Hiten Shah & Steli Efti, two serial entrepreneurs who have both built several multi-million dollar businesses from scratch, share the lessons they’ve learned from each step of the way.This book is based on a series of conversations they had about growing...