The brand strategy seems to be the new thing, but really it’s been out there for a long time. I started investigating brand strategy a few years ago, when I read somewhere, ‘design without strategy is just art’. That made me think and began to look for the...
A new kind of guide through the marketing of the entertainment industry. With all the experience of reading a magazine and the informative nature of a dictionary, we bring you the hows and whys of the entertainment marketing from A to Z. From analytics to zombies,...
A selection of digital design and marketing resources for you to download for free, and use however you please. They pull together some tasty chunks of their expertise into ebooks, templates and presentations that you can download for free. Have a read – we hope you...
If your idea of improving email marketing centers on crafting better subject lines and tweaking the design, you’re doing it wrong. It’s just that simple. The truth is that unless you’ve already laid a strong marketing foundation with lifecycle emails...
There’s no doubt that social platforms have had an enormous impact on both the Web and mobile over the past decade. There are great lessons to be learned from some of the major players and their success stories. So, why are we writing an ebook on social...
