A Guide to Marketplaces

A Guide to Marketplaces

Over the past year, we have focused much of our blog content on helping marketplace founders build their companies. That’s because we realized that while there is a lot of great information for tech startups, not much of it deals specifically with marketplaces....
Fundraising Field Guide

Fundraising Field Guide

The Fundraising Field Guide was written to help early-stage tech startup founders decipher and navigate the fundraising process. It provides an overview of the soft and not-so-soft challenges you will need to prepare for as part of your fundraising journey, including...
Startup Culture: Creating a Company Culture that Rocks!

Startup Culture: Creating a Company Culture that Rocks!

Growing your startup is hard work. As a founder, you’re juggling growth, customer acquisition, funding and plenty of other distractions. You need to build a team, with a culture you want to work in yourself. This book covers much of what you need to know to...
The Sales Hiring Playbook

The Sales Hiring Playbook

In 2011, we started a ‘Sales As A Service’ business called ElasticSales. The vision for Elastic was to build a massive sales infrastructure and empower startups and companies around the world to tap into that infrastructure in order to scale their sales...