Most people begin product development making the same fatal mistake: they try to build something that their customers want. They assume that there’s one right answer to what their customers actually want.Reality is much messier and will continually surprise...
I’ve always wondered: why do some products stick while others don’t? Is it possible that we can learn how habit-forming products work through…science? As it turns out, yes! Science does have something to say about habit formation. In fact, recent...
Your goal as a startup is to make something users love. If you do that, then you have to figure out how to get a lot more users. But this first part is critical-think about the really successful companies of today. They all started with a product that their early...
Explaining the same things over and over again is annoying at best. Yet it’s an important thing to do’something that’s critical to your business’ success. As long as you have customers, you’ll always have someone with a question to...
Working remotely and running a remote team seem like black magic to many. Yet at Zapier, we’ve been working remotely since our founding in October of 2011. This book shares everything we’ve learned about running a remote team-our successes and our...
