Digital transformation is changing the way you work. The nature of business is rapidly evolving. Marketers increasingly rely on a holistic view of their customers, operations leaders engage external partners, and human resources must learn to communicate with a blended workforce. According to Microsoft research powered by Pulse in February 2020, 98 percent of executives agreed or strongly agreed with the statement that “deepening collaboration and engagement with customers and business partners is the best way to increase my company’s profitability” for the future.
Every relationship in the modern business environment is becoming digital—not only between your employees, but with customers and partners too. At an organizational level, you have the opportunity and imperative to digitally transform to improve productivity as well as drive deeper customer relationships and competitive growth.
Enabling seamless identity experiences throughout the digital journey for all users outside your organization is central to unlocking greater productivity, deeper brand engagement and loyalty, and better business-to-business collaboration.
Modernize Your Customer and Partner Relationships
by Microsoft (PDF)
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