An analysis of desktop, mobile, and app data by app commerce company poq found that app users ‘are the most enthusiastic digital shoppers.’ Specifically, it found that the average mobile app shopper generates 2.6x more revenue than those shopping on a mobile website, and 1.5x more than those shopping on desktop.

THIS RAISES AN IMPORTANT QUESTION:

Does your business ?need ?a mobile app, or will a mobile-optimized website suffice? And if you ?do need a mobile app, how do you market it effectively to ensure the right people know about it, download it, and use it? According to stats reported in June 2016, there are 2 million apps in the Apple app store and 2.2 million in the Android store. In January of 2016, 618 new apps were submitted to the Apple store each and every day.

That means huge competition for consumers’ attention, both before and after they download your app.

In this playbook we’re going to teach you 32 tactics that you can use as part of a strategy for marketing your mobile app. We’ll give you the low-down on how to get started, and provide links to expert articles with more information.