Creative Marketing Playbook

This is a playbook for releasing and marketing music during lockdown. Music is an incredibly powerful force for good, uplifting the soul and the imagination. Creating art in these times is key. We at Believe want to make sure you, as artists, are supported and give you all the tips and tricks you need to connect with your fans. More and more people are working from home around the world and we are already seeing traffic across all digital channels increase significantly; social networks, video platforms and streaming platforms. Being social is very human. Folks at home still want to connect with their friends and family, but also to their favorite artists. Now is a good time to maintain that contact with fans and bring your projects to life from home, all in the spirit of kindness.

The main objectives of this book are simply to shorten the distance and strengthen the connection between you and your fans, maximize and grow your digital presence by posting more regularly and in a more diversified way. Lastly but not least, try to use this time to try new things.