How to build a coherent and consistent brand that will allow you to grow aligned with your beliefs and your customers.
Brand Strategy in 5 Steps
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Business
Build a Winning Pitch Deck
Startup fundraising is not easy. Maintaining your enthusiasm and passion for the seed of an idea while you rebound from one investor to the next is exhausting. It is a process that’s killed hundreds of startups.
Intercom on Onboarding
Onboarding isn’t a metric, it’s an outcome. Onboarding means ensuring as many users as possible become successful ones. This book outlines time-tested thinking that will help your company do exactly that.
Content Marketing Playbook
Learn The Content Marketing Secret Behind Kissmetrics. In this eBook, I’ll take you through my tried and true system for writing great content, doing it at scale, and turning it into results.
How To Start A Startup Without Ruining Your Life
Startups are emotional roller coasters that one minute make you feel like you’re changing the world and the next minute, that everything is falling apart. This guide about how to start a startup may help.
The Complete Guide to Business Process Management
Without processes, your business is a ticking time bomb, prone to error and impossible to scale. Companies that implement processes have a 280% higher success rate on their projects (95%) versus those that don’t (25%). Confused about what BPM is, or why you need it? Read on.
State of Data Insights 2017
In March of this year, we put together a survey to understand how people in different roles and at different companies are using data to find insights that are important to them. We collected 170 responses from respondents of various roles and companies – ranging from C-level executives and VPs to individual contributors, early-stage startups to Fortune 500 companies – to understand how they access, use, and analyze data.
Mastering Retention – Product Analytics Playbook Vol.1
Retention is critical for every product, whether you’re at a Fortune 500 or a 5-person startup. Until now, most available resources only list tactics and ‘growth hacks,’ offering little guidance on developing a comprehensive retention strategy. The Product Analytics Playbook: Mastering Retention fills that gap; it’s the culmination of years of working with the industry’s top product teams and retention experts.
The Messaging Survival Guide: Growing Your Chatbot
We created two guides based on our learnings! 1) For creating and growing a Chatbot 2) For creating a viral emoji keyboard We designed the guides to be fun, thoughtfully designed, comprehensive, and actionable. The guides cover planning, creating, and driving traffic to conversational experiences.