Growing your startup is hard work. As a founder, you’re juggling growth, customer acquisition, funding and plenty of other distractions. You need to build a team, with a culture you want to work in yourself. This book covers much of what you need to know to...
In 2011, we started a ‘Sales As A Service’ business called ElasticSales. The vision for Elastic was to build a massive sales infrastructure and empower startups and companies around the world to tap into that infrastructure in order to scale their sales...
Most people begin product development making the same fatal mistake: they try to build something that their customers want. They assume that there’s one right answer to what their customers actually want.Reality is much messier and will continually surprise...
I’ve always wondered: why do some products stick while others don’t? Is it possible that we can learn how habit-forming products work through…science? As it turns out, yes! Science does have something to say about habit formation. In fact, recent...
Your goal as a startup is to make something users love. If you do that, then you have to figure out how to get a lot more users. But this first part is critical-think about the really successful companies of today. They all started with a product that their early...
